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2023-2024 Catalog

LCB Undergraduate Concentrations

Concentrations for Accounting and Business Administration Majors

Accounting (Business Administration major only):
Entrepreneurship: Identify and implement new business opportunities.
Finance: Unpack the stock market and learn how money works.
Marketing: Analyze, create, and find new ways to understand and keep customers.
Operations and Business Analytics: Decode big data and complex systems to drive business value.
Sports Business: Turn your passion into a career and learn business through the lens of sports.

Concentration in Accounting

Course List
Code	Title	Credits
ACTG 350	Intermediate Accounting I	4
ACTG 351	Intermediate Accounting II	4
ACTG 352	Intermediate Accounting III	4
Select one of the following:		4
ACTG 360	Cost Accounting
ACTG 440	Auditing
ACTG 450	Advanced Financial Accounting
ACTG 470	Federal Taxation
ACTG 480	Accounting Data Analytics I
Total Credits		16

Concentration: Entrepreneurship

Course List
Code	Title	Credits
MGMT 335	Launching New Ventures	4
ACTG 340	Accounting for Entrepreneurs	4
MKTG 445	Entrepreneurial Marketing	4
MGMT 455	Implementing Entrepreneurial Strategies	4
Total Credits		16

Concentration in Finance

Course List
Code	Title	Credits
FIN 380	Financial Markets and Investments	4
FIN 473	Financial Analysis and Valuation	4
Select two of the following:		8
FIN 462	Derivative Markets and Financial Institutions
FIN 463	International Finance
FIN 464	Commercial Banking
Total Credits		16

Concentration: Marketing

Course List
Code	Title	Credits
MKTG 390	Marketing Research	4
MKTG 415	Marketing Analytics	4
MKTG 435	Consumer Behavior	4
MKTG 490	Marketing Strategy	4
Total Credits		16

Concentration: Operations and Business Analytics

Course List
Code	Title	Credits
Select four of the following:		16
OBA 410	Experimental Course: [Topic]
OBA 444	Business Database Management Systems
OBA 455	Data Driven Predictive Modeling
OBA 466	Project and Operations Management Models
OBA 477	Supply-Chain Operations and Information
Total Credits		16

Concentration: Sports Business

Course List
Code	Title	Credits
MKTG 390	Marketing Research	4
SBUS 450	Sports Marketing	4
Select two of the following:		8
SBUS 455	Financing Sports Business
SBUS 452	Sports Sponsorship
SBUS 453	Law and Sports Business
Total Credits		16

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