LCB Undergraduate Concentrations

Concentrations for Accounting and Business Administration Majors

  • Accounting (Business Administration major only):
  • Entrepreneurship: Identify and implement new business opportunities.
  • Finance: Unpack the stock market and learn how money works.
  • Marketing: Analyze, create, and find new ways to understand and keep customers.
  • Operations and Business Analytics: Decode big data and complex systems to drive business value.
  • Sports Business: Turn your passion into a career and learn business through the lens of sports.

Concentration in Accounting

ACTG 350Intermediate Accounting I4
ACTG 351Intermediate Accounting II4
ACTG 352Intermediate Accounting III4
Select one of the following:4
Cost Accounting
Advanced Financial Accounting
Federal Taxation
Accounting Data Analytics I
Total Credits16

Concentration: Entrepreneurship

MGMT 335Launching New Ventures4
ACTG 340Accounting for Entrepreneurs4
MKTG 445Entrepreneurial Marketing4
MGMT 455Implementing Entrepreneurial Strategies4
Total Credits16

Concentration in Finance

FIN 380Financial Markets and Investments4
FIN 473Financial Analysis and Valuation4
Select two of the following:8
Derivative Markets and Financial Institutions
International Finance
Commercial Banking
Total Credits16

Concentration: Marketing

MKTG 390Marketing Research4
MKTG 415Marketing Analytics4
MKTG 435Consumer Behavior4
MKTG 490Marketing Strategy4
Total Credits16

Concentration: Operations and Business Analytics

Select four of the following:16
Experimental Course: [Topic]
Business Database Management Systems
Data Driven Predictive Modeling
Project and Operations Management Models
Supply-Chain Operations and Information
Total Credits16

Concentration: Sports Business

MKTG 390Marketing Research4
SBUS 450Sports Marketing4
Select two of the following:8
Financing Sports Business
Sports Sponsorship
Law and Sports Business
Total Credits16