Sports Product Management (MS)
The University of Oregon partnered with the sports and outdoor product Industry’s best to create a Master of Science in Sports Product Management. Our mission is to build worldwide leaders in the sports product industry by offering hands-on opportunities to build products, networking with sports and outdoor industry leaders, and teaching through the lenses of global business, sustainability, and innovation. We teach the business of product creation from concept to market.
The master’s degree is available as an immersive, 18-month program onsite in Portland for emerging talent and working professionals.
Program’s Admission Requirements
Please visit the program’s website.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Understand the components of developing a marketing strategy and the steps required to bring a product to market.
- Understand the subcomponents of product strategy and execute them effectively to address real-world challenges.
- Understand the principles of sustainability, supply chain, prototyping and human physiology to create innovative sports and outdoor products with an emphasis on the consumer and insights. Apply those learnings in making products in the SPM Innovation Lab.
- Understand and navigate the complexities of producing and marketing sports and outdoor products in a global context through visiting domestic and foreign factories, making and prototyping.
- Develop self-awareness and leadership skills to guide teams toward shared success in a diverse, dynamic, and competitive industry.
Sports Product Management Requirements
| Code | Title | Credits |
|---|---|---|
| SPM 641 | Product Creation Lab I 1 | 2 |
| SPM 690 | Leadership I | 3 |
| SPM 624 | Sports Product Branding | 3 |
| SPM 627 | Sports Product Management and Merchandising | 3 |
| SPM 662 | Consumer Insights | 3 |
| SPM 661 | Design Thinking | 3 |
| SPM 691 | Professional Development I | 1 |
| SPM 631 | Human Performance and Sports Products | 3 |
| SPM 642 | Product Creation Lab II 1 | 2 |
| SPM 637 | Sports Product Development | 3 |
| SPM 663 | Sustainability in Sports Products | 3 |
| SPM 664 | Sourcing and Costing Strategies | 3 |
| SPM 692 | Professional Development II | 1 |
| MGMT 614 | Strategic Management | 3 |
| SPM 643 | Product Creation Lab III 1 | 2 |
| SPM 640 | Sports Marketing Strategy | 3 |
| SPM 667 | Sustainable Supply Chain | 3 |
| MGMT 620 | Managing Global Business | 3 |
| SPM 693 | Professional Development III | 1 |
| ACTG 612 | Financial Accounting | 3 |
| MGMT 625 | New Venture Planning | 3 |
| SPM 653 | Law and Ethics in Sports Product Management | 3 |
| SPM 668 | Go To Market | 3 |
| SPM 670 | Sports Product Management Global Trip | 1 |
| SPM 695 | Leadership II | 3 |
| SPM 609 | Capstone | 3 |
| SPM 606 | Practicum: [Topic] (Practicum: Industry Project) | 3 |
| SPM 665 | Digital Connections | 3 |
| Total Credits | 73 | |
- 1
This program is offered in a lockstep format, requiring students to complete courses in a prescribed sequence. Courses must be taken and successfully passed in the order in which they are offered by the program. Progression is contingent upon successful completion of each course. Students who do not pass a required course will not be permitted to advance in the program.