Marketing

Faculty

John Clithero, Associate Professor of Marketing (computational modeling, decision making, consumer neuroscience, behavioral economics). BA, 2005, Pomona College; MA, 2007, PhD, 2011, Duke. (2018)

T. Bettina Cornwell, Philip H. Knight Chair; Professor of Marketing; Head, Department of Marketing; Academic Director, UO Olympic Studies Hub (advertising, corporate sponsorship, marketing, public policy, sports marketing). BA, 1981, Florida State; MBA, 1983, PhD, 1988, Texas, Austin. (2010)

Yoav Dubinsky, Associate Teaching Professor of Marketing; Operational Director, UO Olympic Studies Hub (sports marketing, place branding, public diplomacy, sports communication, international sports, sports and society). BA, 2006, MA, 2008, Tel Aviv; MA, 2011, Peloponnese; PhD, 2015, Tennessee. (2018)

Mark Francis, Woodard Family Foundation Fellow; Associate Teaching Professor of Marketing; MBA Program Manager, Warsaw Sports Business Center. BSED, 1994, MA, MBA, 2009, New Brunswick. (2023)

Jessica Gamlin, Assistant Professor of Marketing (brands, consumer behavior, goals and motivation, identity, instrumentality): Co-Director, Business Research Institute. BA, 2006, Pennsylvania; MBA, 2012, HEC Paris; PhD, 2019, Northwestern. (2019)

Joshua A. Gordon, Woodard Family Foundation Fellow; Professor of Practice; Faculty Athletics Representative (strategy, consensus building). BA, 1995, Massachusetts, Amherst; MA, 2005, Massachusetts, Boston; JD, 2008, Suffolk. (2013)

Conor M. Henderson, Judy and Hugh Oliphant Research Scholar; Associate Professor of Marketing; Academic Director, Executive MBA Program (customer loyalty, digital and sports marketing). BA, 2008, Gonzaga; MS, 2010, PhD, 2013, Washington. (2013)

Julie Irwin, Miner Chair; Professor of Marketing. BA, William and Mary; MA, PhD, Colorado. (2023)

Craig Leon, Woodard Family Foundation Fellow; Associate Teaching Professor of Sports Business. BS, 2007; MS, 2009, Ohio. (2015) 

Nick Light, Assistant Professor of Marketing. BA, 2008, Vermont; MA, 2010, Chicago; PhD, 2021, Colorado, Boulder. (2023)

Noelle Nelson, Director, Innovation Research Lab (information processing, working memory, brand logos, aesthetics in marketing); Co-Director, Business Research Institute. BS, 2006, PhD, 2012, Minnesota. (2008)

Ryan Rahinel, Judy and Hugh Oliphant Research Scholar; Associate Professor of Marketing; Director, PhD Program; Coordinator, Marketing PhD Program. BComm, 2008, Ryerson; PhD, 2014, Minnesota. (2023)

Leah Schneider, Teaching Professor of Marketing (marketing communications). BA, 2005, Brigham Young; PhD, 2017, York. (2015)

Utsav Shenava, Assistant Teaching Professor of Marketing (advertising, brand strategy, marketing strategy, digital marketing). BS, 2008, NIT Calicut; MBA, 2014, Syracuse; MS, 2016, Phd, 2019, Purdue. (2021)

Freeman Wu, Assistant Professor of Marketing. BSc, 2011, University of British Columbia; MS, 2014, PhD, 2018, Arizona State Univeristy. (2025)

Jiao Zhang, Associate Professor of Marketing (behavior decision theory, international marketing, marketing research, principles of marketing). BS, 1997, MS, 2000, Shanghai Jiao Tong; PhD, 2006, Chicago. (2014)

Xiajing Zhu, Assistant Professor of Marketing. BS, 2015, MS, 2018, Jiangnan University; PhD, 2025, University of California, Irvine (2025)

Emeriti

Gerald Albaum, Professor Emeritus of Marketing. BA, 1954, MBA, 1958, Washington; PhD, 1962, Wisconsin, Madison. (1969)

Roger Best, Professor Emerit of Marketing. BSEE, 1968, California State Polytechnic; MBA, 1972, California State, Hayward; PhD, 1975, Oregon. (1980)

David Boush, Professor Emerit of Marketing. BA, 1975, MBA, 1977, Wisconsin; PhD, 1988 Minnesota (1987)

Michael Dore, Emerit Teaching Professor of Marketing. BS, 1971, MBA, 1972, Southern California. (1996)

Anne Forrestel, Emerita Senior Instructor of Marketing. BA, 1972, Williams College; MS, 1974, MBA, 1985, Michigan, Ann Arbor. (1997)

Marian Friestad, Professor Emerit of Marketing.  BA, 1981, MA, 1984, PhD, 1989, Wisconsin, Madison. (1987)

Del Hawkins, Emeritus Professor. BBA, 1966, MBA, 1967, PhD, 1969, Texas. (1970)

Dennis Howard, Professor Emerit of Marketing. BS, 1966, Oregon; MS, 1968, Illinois; PhD, 1974, Oregon State. (1997)

Lynn Kahle, Professor Emerit of Marketing. BA, 1973, Concordia; MA, 1974, Pacific Lutheran; PhD, 1977, Nebraska. (1983)

Mark Phelps, Emeritus Senior Instructor of Marketing. BS, 1972, JD, 1975, MBA, 1980, Oregon. (1979)

Douglas Wilson, Emerit Teaching Professor. BS, 1978, Oregon State; MBA, 1990, Oregon. (1994)

Peter Wright, Professor Emeritus of Marketing. BA, 1966, North Carolina State; MBA, 1968, Virginia; PhD, 1971, Pennsylvania State. (1997)

The date in parentheses at the end of each entry is the first year on the University of Oregon faculty.