Sports Product Management (SPM)

SPM 601. Research: [Topic]. 1-16 Credits.

Repeatable.
Repeatable 99 times

SPM 606. Practicum: [Topic]. 1-16 Credits.

Repeatable.
Repeatable 99 times

SPM 607. Seminar: [Topic]. 1-5 Credits.

Repeatable.
Repeatable 99 times

SPM 608. Workshop: [Topic]. 1-16 Credits.

Repeatable.
Repeatable 99 times

SPM 609. Capstone. 1-16 Credits.

Repeatable.
Repeatable 99 times

SPM 610. Experimental Course: [Topic]. 1-6 Credits.

Repeatable when the topic changes.
Repeatable 99 times

SPM 624. Sports Product Branding. 3 Credits.

Create profitable brand strategies by focusing on how to plan and evaluate brand strategies that create value in the long run.

SPM 627. Sports Product Line Management. 3 Credits.

Core principles of product creation and merchandising from concept and ideation to delivery of product to retail and consumer. Translate athlete and consumer insights into solutions.

SPM 631M. Human Performance and Sports Products. 3 Credits.

Exploration of sciences of human performance: physiology and kinesiology, which inform the Sports Product Industry at the level of product development, product design and marketing. Multilisted with HPHY 631M.
Equivalent to: HPHY 631, HPHY 631M

SPM 637. Sports Product Development. 3 Credits.

Principles of product development process including new materials research, costing, product prototyping, testing, commercialization, and manufacturing. Identify issues related to product planning and strategy execution.

SPM 640. Sports Marketing Strategy. 3 Credits.

Develop the skills to think like a seasoned marketer. Learn factors to consider in the creation and execution of a strategic marketing plan.

SPM 653. Law and Ethics in Sports Product Management. 3 Credits.

Examines social responsibility and legal concepts in sports management including constitutional regulatory powers, individual participation rights, drug testing, antitrust, labor rights, intellectual property rights, sponsorships, product and event liability. Students may not get credit for both SPM 653 and SBUS 653.