Immersive Media Communication (MS) Contact Information

https://journalism.uoregon.edu/academics/graduate-programs/immersive-media

Donna Davis, Director

SOJC Portland
503-412-3658
dzdavis@uoregon.edu

Immersive Media Communication (MS)

In this fully online master’s program in Immersive Media Communication, students will learn how to design and critically analyze strategies that use emerging technologies to influence key audiences. Along the way, students will work with highly skilled faculty and become part of a tight-knit cohort of professionals who are passionate about using immersive media as effective and ethical communication tools. 

Our program prepares students for the communication trends of the future by teaching students how to create immersive and experiential marketing strategy, including user experience and design, the psychology of immersive media, and how to plan content creation, including the building process and production pipelines, for AR, VR, and XR platforms.

This 46-credit-hour program is designed to be completed in one year, but the pace can flex to meet students' needs. All students will receive a tech package (included in tuition) so they can complete coursework at home, or they can use our state-of-the-art immersive media gear in the Oregon Reality Lab based at SOJC Portland.

Admission Process

Please visit the program's website.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

  • Demonstrate an understanding of immersive media with a particular focus on immersive VR, AR, and XR experiences.
  • Clearly define key attributes of augmented (AR), virtual (VR), and cross reality (XR) important to communication and its potential use.
  • Consider appropriate and measurable communication outcomes for targeted publics using AR/VR/XR/VWs.
  • Demonstrate creativity in approaching communications solutions using immersive technologies.
  • Articulate ethical, best practices in AR/VR/XR and VWs.

Degree Requirements

  • 46 credits if completing a Terminal Project or Internship; 49 credits if completing a Thesis
  • At least 24 credits graded
  • At least 9 credits at 600-level
  • At least 6 credits of JCOM 609 or JCOM 604 or 9 credits JCOM 503 (thesis)

Immersive Media Communication Major Requirements

Immersive Media Communication Core24
JCOM 664
Foundations in Immersive Media
JCOM 665
Immersive Media Psychology
JCOM 667
User Experience Design
JCOM 668
Immersive Marketing in Communication (Experiential Marketing)
JCOM 669
Creating for Immersive Platforms
JCOM 610
Experimental Course: [Topic] (Current Topics in Immersive Media)
Mass Communication Core18-21
JCOM 570
Strategic Communications Research Methods
JCOM 611
Media and Society
JCOM 629
Media and Communication Ethics: [Topic] (Communication Ethics in the Digital Age)
JCOM 609
Terminal Project 1
or JCOM 604
 Internship: [Topic]
or JCOM 503
 Thesis
Professional Specialization Elective Core (no less than 4 credits) 24
JCOM 624
Strategic Communication: [Topic]
JCOM 610
Experimental Course: [Topic]
Total Credits46-49
1

At least 6 credits of JCOM 609 Terminal Project or JCOM 604 Internship, OR 9 credits of JCOM 503 Thesis

2

Graduate courses from the Eugene-based Game Studies minor can also serve as elective credits. Check the schedule and with the instructor to confirm availability of online courses. Students in the Portland metro area can also take any of the immersive media building classes offered in the Oregon Reality Lab to satisfy elective credits.