Sports Business Concentration for Business Majors
The sports business concentration addresses the use of sports to market goods and services. The successful sports marketer must understand business principles and have a strong sense of how value is created through marketing programs tied to athletes, teams, leagues, and organizations. The concentration presents a rigorous curriculum in such areas as sponsorship, sports law, and communications while paying close attention to industry practices and trends. Students are prepared for careers in team marketing, sponsor relations, event marketing, and league operations.