Marketing Concentration for Business Majors

The marketing concentration provides preparation for careers in marketing management. Examples of such careers include advertising, professional selling, distribution, and marketing research. Special attention is given to the contributions of the social sciences and of quantitative methods to the study of marketing. The concentration's curriculum includes courses on marketing research and strategy, marketing communications, and consumer behavior.

Concentration: Marketing

MKTG 390Marketing Research4
MKTG 420Marketing Communications4
MKTG 435Consumer Behavior4
MKTG 490Marketing Strategy4